Yael Geffen

Business Leader | Keynote Speaker | Strategic Advisor | Mental Health Advocate

Business Leader | Keynote Speaker | Strategic Advisor |
Mental Health Advocate

About Yael

Yael Geffen is the CEO and shareholder of Sotheby’s International Realty, South Africa. She grew up in a real estate dynasty established by her grandmother, Aida, and, prior to joining the family business in 2009, she acquired extensive real estate marketing, brand building and business development experience in the United States.

Yael is also an accomplished public and motivational speaker and her broadcast experience includes hosting and producing her own radio show from 2013 to 2017. Yael is a sought after Life and Business Strategy Advisor and is the 2020 winner of Standard Bank’s prestigious Top Woman in Property Award.

Yael is a mental health advocate and has been chosen to represent South Africa as a speaker for the World Leaders Summit in November 2021.

“Yael challenges everything we have inherently learned about promoting ourselves and our business. She is a pint-sized dynamo, authentic to the core and her strategic insight is game-changing.”

– Hloniphizwe Mtolo.

Country Chair, Shell Companies

Keynote Talks

1. Re-Imagine Resilience

Yael has endured childhood sexual abuse, her brother’s suicide, multiple miscarriages and a divorce with a baby. Professionally, she took over the group CEO position of a prestigious national brand, after the previous CEO was charged with murdering his wife at a company event. Yael inspires the audience to embrace resilience differently.

2. Overcome your Crisis of Confidence

What’s your C.O.C. ( Crisis Of Confidence) and how to tackle it from a place of authentic confidence.

3. Make It Without Faking It

How to effectively self-promote without making yourself and others cringe.

4. Embracing feminine in a masculine environment

Being the only female CEO and co -owner of the top 4 real estate brands in South Africa, Yael has managed to overcome her own power blocks of shame, lack and isolation to shine from a place of authentic confidence, teaching other women how to do the same.

5. Cultivating Clients for Life

Having had a succesful sales career in cut throat industries, spanning across the United States and South Africa – Yael shares her go to’s on how to cultivate clients for life.


Mark Sham - Suits & Sneakers

Standard Bank Top Women In Property 2020

Margaret Hirsch

The most respected name in Realty

Born of the storied London auction house in 1744, Lew Geffen Sotheby’s International Realty continues a century-old tradition of exceptional service and valuation of the finest, most beautiful and unique properties in the world.

The common thread of homes represented by our renowned brand is not a particular price range, but rather, the special character of the property. Our property consultants cater for clients in all price ranges offering unparalleled service and a practised eye for recognising the unique value of a property.

Sotheby’s International Realty® has become known for representing extraordinary property auctions and sales throughout the world.


Play Video